Building a Collaborative Culture, Targeting Business Development Channels, Sustaining Scale, and Learning to Grow by Letting Go

In a Nutshell: As a founder/advisor, how does your role evolve over time?

I frequently have these conversations with my coaching clients where we discuss what does the advisor want their role to be.

In the early stages of your career, you have to do everything, but as the business grows, you have to decide what you’re going to double down on and what you’re going to let go of. There’s no one answer that fits every advisor. Some advisors naturally and easily segue into a leadership role and give up most, if not all of their lead advisor client relationships. Other advisors do not enjoy the management role of running the business, managing people, and they prefer the relationship side of the business and business development.

Regardless of which route you want to go, you have to figure out how to build the team and the infrastructure around you so that every function within the organization is getting taken care of at a high level such that you can focus on what you do best, what you enjoy the most, and that moves the needle for the company.

On today’s show, Eric Brotman and I have a wide-ranging conversation that touches on evolving your role over time, succession planning, transitioning clients, teamwork, scalable processes, and how to accelerate organic growth without losing a human touch.

We discuss:
  • The four channels of business development that Eric focuses on.
  • How to transition clients between advisors.
  • Concentrating on relationships and centers of influence that are most beneficial to growth.
  • Finding the right strategic balance between organic growth and M&A.
  • Using comp structure to encourage collaboration rather than competition among advisors.
  • Why AI can help with rote tasks like note-taking and compliance, but not with complex human-to-human financial advice.
  • The strategic alliances Eric is forging to provide clients with more robust services.
  • Eric’s move into a Chief Growth Officer role and how he’s learning to let go so the business can keep growing.
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